SHORT SLEEVE
The short-sleeve expression of RED LETTERS.
CHRISTIAN CYCLING APPAREL / DEVELOPMENT JOURNAL
His words.
A deeper conversation.
A black jersey. The words of Jesus in red. Subtle from a distance, deeply meaningful when you look closer.
Sample artwork approved. Private-label production partner not yet selected.
FOLLOW THE DEVELOPMENT
THE IDEA THAT STARTED FOUR7
“There is nothing more true or impactful than the actual words spoken by Jesus.”
RED LETTERS was the first idea behind FOUR7. Our founder wanted a jersey that represented his faith in Jesus, with His words woven into the visual story of the design.
The concept is intentionally subtle. You might first see a pattern. Look closer and the words reveal their meaning. For someone who recognizes them, there is a connection. For someone who does not, there may be a question.
That is the hope: a conversation on a ride, a question at a coffee stop, an opportunity to talk about Jesus. The meaning goes far beyond the jersey.
APPROVED SAMPLE ARTWORK
This is the approved Hincapie sample artwork. The panel layout shows how the design comes together across the sleeves, body and rear pockets.

We are ordering a Hincapie version to bring the design onto a real jersey and let our founder and a few friends wear it and introduce the idea. This sample will carry Hincapie branding on the front and back. The retail goal remains a private-label FOUR7 jersey; the manufacturing partner is still being selected.
WHERE WE ARE
Last updated October 6, 2026
COMPLETE
The RED LETTERS design has an approved sample layout. Black fabric, red words and subtle FOUR7 details establish the visual direction.
CURRENT STAGE
We are looking for a private-label manufacturer that can deliver the quality and fit we want for FOUR7. No retail production partner has been selected yet.
SAMPLE BEING ORDERED
The Hincapie sample will let us see and wear the artwork on an actual jersey. It is a separate step from developing the final private-label product.
AHEAD
Work with the selected partner on fit, fabrics and construction across short sleeve, long sleeve and thermal versions before approving production.
PLANNED / APRIL 2027
We plan to launch all three versions for public sale at Sea Otter. Earlier access is planned for the FOUR7 community and Insider subscribers. Timing depends on development and production readiness.
ONE DESIGN / THREE PLANNED VERSIONS
The short-sleeve expression of RED LETTERS.
The same story, with full-length sleeves.
A version intended for colder rides.
All three are planned to launch together. Final fabrics, fit, sizing and pricing will be shared as development progresses.
FOUR7 INSIDER
Follow the sample, the manufacturing journey and the release. Join for development updates and news of planned early access before the public launch.
EARLY ACCESS. FIRST LOOKS. LAUNCH NOTICE.