FOUR7← ALL DEVELOPMENT

FIRST SAMPLE / NOW IN HAND

FOUR7
PERFORMANCE
HAT.

The first sample is here—and we’re proud of how it’s coming together. The gray wordmark. The red 7. Faith woven into the details.

SAMPLE ARRIVED. REFINEMENTS UNDERWAY.

We’re refining the fit with a slightly taller, medium-profile crown and reviewing the finishing details before approving production.

JOIN THE PREORDER LIST

Estimated ship date: January 2, 2027.
Subject to final production approval. No payment required to join.

Actual FOUR7 hat sample with a gray wordmark, red 7 and perforated side panels
Our first physical sample, with lighting and background retouched. Final fit and finishing details may change.

GET ON THE LIST

YOUR NEXT HAT.
ONE EMAIL AWAY.

Send us your name and the quantity you’re interested in. We’ll add you to the hat preorder list and follow up with pricing and ordering details.

ESTIMATED SHIP DATE

JANUARY 2, 2027

EMAIL TO JOIN THE PREORDER LIST

Opens a draft in your email app. Send it to join the list.
You can also email hello@four7.cc with the subject “FOUR7 Hat Preorder List.”

No payment is collected. Joining expresses interest; your order will be confirmed separately. Shipping timing is an estimate and depends on final production approval.

Actual sample interior with 2 Timothy 4:7 printed along the seams
2 Timothy 4:7. The purpose behind FOUR7, carried inside.

A CLOSER LOOK

PURPOSE.
DOWN TO
THE SEAMS.

The gray wordmark. The red 7.
Subtle front branding with the signature FOUR7 accent. We love how the logo color came through on the sample.
Perforated panels
A clean profile with perforated sides and back.
2 Timothy 4:7 seam tape
The Scripture behind FOUR7, carried along the interior seams. FIGHT | FINISH | FAITH.
47 underbill monogram
Our monogram beneath the contrasting light-grey bill.
Custom finishing touches
A woven sweatband label and branded snapback closure tag.
A little more room
We’re moving toward a slightly taller, medium-profile crown while keeping the design we love.

PHOTOGRAPHED IN HAND

Light-grey underbill with the 47 monogram patch
The signature beneath the bill.
Adjustable snapback closure and woven FOUR7 tag
Adjustable closure. FOUR7 finishing touch.
Interior FOUR7 woven label above the Scripture seam tape
Meaning on the inside, too.

Development sample photographs with lighting and backgrounds retouched. Final details may change.

WHERE WE ARE

SAMPLE IN HAND.
ONE STEP CLOSER.

Last updated November 8, 2026

  1. 01

    COMPLETE

    From design to first sample

    The first physical hat has arrived. The colors, branding and custom details are coming together.

  2. 02

    CURRENT STAGE

    Refine the fit and finish

    A slightly taller crown, refined logo alignment and a closer review of the bill finish are the next steps before production approval.

  3. 03

    UP NEXT

    Approve production

    We’ll review the refinements before giving the final go-ahead. The email preorder list is open while we finish this work.

  4. 04

    ESTIMATED / JANUARY 2, 2027

    Start shipping

    Our estimated ship date is January 2, 2027, subject to final production approval. We’ll share timing updates with the preorder list.

FOUR7 INSIDER

FOLLOW
THE BUILD.

Get broader FOUR7 product and launch updates. To join the hat preorder list, use the email preorder option above.